Corporate Identity

Positioning an elegant trading brand

The Brief
Total Trading invited us to refine their existing logo and develop a new visual identity that would refresh their communication materials.

Solution
At the heart of the rebrand is a new logo crafted from its initials and the silhouette of a wine bottle, providing a sense of focus, connection and collaboration. This stylish new identity has been applied to all their collateral including business cards, letterheads and powerpoint presentation.