Brief
YB was tasked to craft a mooncake packaging design for Mid-Autumn Festival of 2021while promoting the new launch of Audi e-tron GT.  

Solution
We took inspiration of the futuristic visuals from the e-tron GT concept. With a minimal colour palette, complimented with UV printing and hot foil, we were able to achieve the enchanting image of the Lunar phase progress through a delicate packaging system.

Tag
Packaging design| Printing effects | e-tron GT

Mid-Autumn festival  |  Mooncake packaging design